Netflix streaming has been making waves with its wide, fast integration into just about anything that'll have it, and the reception has been generally positive. As has been the pattern for the last decade, Blockbuster is slightly but embarrassingly behind: according to company Chairman Jim Keyes, we'll be seeing Blockbuster's download-to-rent service in a Blu-ray player by Q1 of next year. It's not clear if this will come in the form of a firmware update for existing hardware or as part of a new player, but it'll need to be fairly ubiquitous (and probably lower its rental prices) to have a fighting chance against the 'Flix.