When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics. Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier this year. Since then, Nintendo has dominated in sales of consoles leaving both the Sony Playstation 3 (PS3) and the Microsoft Xbox360 in the dust. In August, both Sony and Microsoft lowered the price of their consoles to $300, but the PS3 came out victorious in September with monthly console sales surpassing Wii for the first time. Interestingly, Nintendo retaliated and lowered the price of the Wii to $200 in September.