comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from a study of the impact of holiday promotions on PayPal’s use at major online retailers during the 2008 holiday season. As merchants and payment services prepare for a competitive 2009 holiday season, understanding the lifts from prior promotions is critical in assembling marketing programs that positively impact consumer preferences and drive share. The results of the comScore study show that PayPal promotions launched in Q4 2008 caused a significant increase in the payment method’s share of dollars spent at major retailer sites, including Overstock.com, Walmart.com and others, as consumers capitalized on attractive online deals. These and other relevant findings are covered in detail in the comScore report, Alternative Payment Types Online: The Rise and Maturity of PayPal and Others Across the e-Commerce Landscape, which is currently available for purchase. Highlights of the study will also be presented via a complimentary live webinar on Tuesday, November 10. Details on both the full report and webinar can be found below.