One of the companies I’ve been following for a long time is Etsy.com. Etsy.com is a website for folks selling craft items – or as they put it “Your place to buy & sell all things handmade.” More broadly, they are referred to in the startup world as P2P commerce (person-to-person) – similar to eBay or any other site that enables person-to-person transactions with the website in the middle taking a small cut.